10. Marketing Strategies A. Discussion of what works and what doesn’t B. Cost-effective marketing ideas vs. Dollar-draining ideas C. Methods of affiliating with physicians/plastic surgeons D. Methods of networking with salons and spas E. Discussion of advertising options, i.e., TV, radio, newspaper, booths, etc. F. Discussion of what will catch your client’s eye G. Discussion of “standing out with recognition among others in a crowd H. How to build a great reputation within your community
Communication/Public Relation Skills A. How to listen carefully to your clients...key words to zero in on B. How to handle dissatisfied clients with grace C. How to encourage your clients to be your best form of advertising
Liability Issues A. What to do if a client requests their money back B. When additional documentation is necessary C. When to contact the insurance company | |
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